Browsing OSU Dissertations by Subject "narrative transportation"
Now showing items 1-2 of 2
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Leveraging social storytelling to foster consumer brand engagement
(2020-12)Storytelling's potential to mentally transport consumers and influence their attitudes, behaviors and beliefs has been traversed by researchers from diverse fields, including anthropology, psychology, and marketing. In ... -
Role of narrative transportation in entrepreneurship pitch microprocesses
(2020-07)This research conceptualizes startup investments as a function of three interconnected factors influencing each other: entrepreneurs, the opportunity/venture, and investors Entrepreneurs must effectively communicate their ...