Browsing OSU Dissertations by Author "Rachjaibun, Nitta"
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Study of antecedents of e-relationship quality in hotel websites
Rachjaibun, Nitta (2007-05)Scope and Method of Study: The objectives of this study are (1) Identify significant antecedents of e-relationship quality; (2) Examine the relationship between the antecedents of e-relationship quality and e-loyalty; and ...