Browsing OSU Dissertations by Author "Palakurthi, Radesh"
Now showing items 1-11 of 11
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Comparative study of the service quality of casual dining restaurants in Phuket: Perspective of Thai and international customers
Seyanont, Arisara (2007-05)Scope and Method of Study: The purpose of the study was to determine which attributes of service quality (SERVQUAL) influenced customer's satisfaction of casual dining restaurants in Phuket. The researcher examined the ... -
Crisis prepared meetings: Crisis preparedness program components and factors influencing adoption by meeting planners
Hilliard, Tyra Warner (2009-05)Scope and Method of Study: The purpose of this study was four-fold: first, to determine the recommended components of a comprehensive crisis preparedness program for meetings. Second, to research the crisis preparedness ... -
Enhancing hotel learning: The impact of managers' engagement in learning activities on their self-reported work-related learning levels
Nicely, Annmarie (2009-12)Scope and Method of Study: -
Hotel employees' concerns and needs: How they are perceived by management and the Hotel and Restaurant Union
DiMicelli, Peter, Jr. (2005-12)Scope and Method of Study: Descriptive cross-sectional survey questionnaires were designed, pilot tested and formulated for interviewing hospitality workers and managers from different culture, levels of education, and ... -
Influence of national culture on top executives' approach to strategy development: An exploratory investigation in the international hotel industry
Ayoun, Baker Mahmoud Helal (2006-12)Scope and Method of Study: -
Lodging REIT performance and comparison with other equity REIT returns
Jackson, Leonard Anthony (2007-05)Scope and Method of Study: This study investigated the overall performance of lodging REITs during the period January 1993 to December 2005, relative to relevant industry benchmarks and other equity REITs. The Jensen Index ... -
Measuring the effectiveness of marketing effort in the convention industry: A customer equity approach
Severt, Kimberly Swinson (2007-05)Scope and Method of Study: The purpose of this study was to develop the Convention Decision-Making Process Model by including show managers as another stakeholder, investigate the drivers of customer equity in the convention ... -
Relationship, loyalty, and marketing - A correlation study of Taiwan hotel customers' perspectives
Wang, Rujian (2007-12)Scope and Method of Study: The purpose of the study was to validate customer equity theory by relating the marketing drivers to the generation of true customer loyalty among the patrons of a five-star hotel in Taipei, ... -
Study of antecedents of e-relationship quality in hotel websites
Rachjaibun, Nitta (2007-05)Scope and Method of Study: The objectives of this study are (1) Identify significant antecedents of e-relationship quality; (2) Examine the relationship between the antecedents of e-relationship quality and e-loyalty; and ... -
Study of customers attitudinal and behavioral intentions toward lodging companies corporate social responsibility initiatives
Lee, Suna (2010-12)Scope and Method of Study: Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has been explored very little in the area of hospitality marketing. The main purpose ... -
Study of market segmentation management in the hotel industry: A customer equity approach
Park, Yumi (2009-07)Scope and Method of Study: The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel industry. In order to achieve the highest ...