Browsing OSU Dissertations by Author "Abu Elsamen, Amjad Ahmad"
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Factors influencing consumers' warranty purchase: The role of goal orientation, individual mood, and framing
Abu Elsamen, Amjad Ahmad (2009-07)Scope and Method of Study: This dissertation investigated how decision framing and an individuals' mood and goal orientation interact to influence the decision to buy a car warranty. In the process, the psychometric ...