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Do Conversations About Food Actually Happen? A Qualitative Study About the Food-Based Communication Habits of Female Consumers
(2019-07)
Agricultural organizations have encouraged farmers and others involved in the agricultural industry to discuss their experiences with consumers and to have meaningful conversations about food. While agriculturalists are ...
Oklahoma wheat producers' uses of information sources when selecting a wheat variety
(2020-05)
The purpose of this study was to determine Oklahoma wheat producers' uses of information sources when selecting a wheat variety. The specific objectives of this study were to identify the sources, communication channels, ...
Exploring social media and online communication use of direct-to-consumer agricultural businesses in upstate New York
(2022-05)
The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from ...
Eye-tracking study of a university food processing center website
(2021-05)
The Robert M. Kerr Food and Agricultural Products Center (FAPC) on the Oklahoma State University campus is dedicated to discovering, developing and delivering technical and business information that stimulates and supports ...