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Storytelling by the sales force and its effect on personal selling and buyer-seller relationships
(2011-05)
Scope and Method of Study: Though often observed in the field, storytelling by the sales force in not widely studied in the marketing literature. Collection and analysis of data from interviews and field observation of ...
Determinants of top management compensation: The case of NCAA football head coaches
(2011-12)
Scope and Method of Study: This dissertation examined National Collegiate Athletic Association Football Bowl Subdivision head football coach's contracts to investigate the determinants of both maximum compensation and ...