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Brand-based community: The role of identification in developing a sense of community among brand users
(2005-05)
Scope and Method of Study: Previous research on brand community (i.e. McAlexander, Schouten, and Koenig 2002; Muniz and O'Guinn 2001) has established a rich qualitative foundation for understanding brand-based communities. ...
Modeling and simulation of knowledge worker attention for evaluation of email processing strategies
(2005-05)
Scope and Method of Study: Even small gains in the efficient management of email can have big impacts on organizations because of the volume of email received by most knowledge workers. This study proposed that 1) knowledge ...
Relationship between conflict and decision outcomes: Moderating role of trust in strategic decision-making teams
(2005-05)
Scope and Method of Study: This study examines the interrelationships among conflict, trust, and decision outcomes. Taking information processing perspective as a theoretical base, this study explores the conditions under ...