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Predictors of purchase intention toward green apparel products in the U.S. and China
(2012-05)
Scope and Method of Study: Despite the increase in interest of green apparel products, studies in the field of retail apparel regarding consumers intentions to purchase green apparel products have been especially scant. ...
Local food purchase behavior of U.S. consumers: Application of an extended theory of planned behavior and self-congruity theory
(2014-05)
The primary purpose of this study is to investigate the antecedents to the behavior to purchase local food by using the extended theory of planned behavior with additional considerations of moral aspects and self-congruity ...