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Empirical study on the constructs of credibility for four types of product endorsers
(1988-08)
Scope and Method of Study: This study researches differences in the constructs of credibility for four commonly-used types of endorsers with the objective of identifying those factors that subjects use in evaluating the ...
Computer anxieties in organizations: A pilot study
(1988-05)
Scope and Method of Study: This study analyzes the existence of computer anxieties in organizations and the presence of any support or training programs in the organizations to help solve this problem. A questionnaire was ...
American natural gas gathering association for a stronger natural gas industry
(1988-07)
Scope of Study: This study examines the history and current state of the domestic natural gas industry and couples it with an exploration of the needs of an essential but little recognized link in the industry chain - the ...
Competitive impact of warehouse clubs on retail entities
(1988-05)
Scope and Method of Study: This study examines the factors that influence competition between wholesale clubs and other retail entities. The factors examined are purchase planning, specific customer demographics, buying ...