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International visitor perception of cultural heritage for tourism development on the island of Phuket, Thailand: A marketing mix approach
(2007-12)
Scope and Method of Study: The factors for tourists to make a decision to select Phuket, Thailand as a cultural heritage destination was researched to glean information regarding cultural heritage site selection. The ...
Examination of work-family conflict and intention to leave among college and university foodservice managers
(2007-05)
Findings and Conclusions:
Comparative study of the influence of failure classes, failure severity, and the effectiveness of recovery effort on recovery satisfaction and consequent customer loyalty in the casual dining restaurant segment in the U.S.: An application of Justice Theory
(2007-12)
Scope and Method of Study: The purpose of the study is to study the comparative effectiveness of recovery effort on recovery satisfaction and customer loyalty in terms of system failures and personnel failures in casual ...
Relationship, loyalty, and marketing - A correlation study of Taiwan hotel customers' perspectives
(2007-12)
Scope and Method of Study: The purpose of the study was to validate customer equity theory by relating the marketing drivers to the generation of true customer loyalty among the patrons of a five-star hotel in Taipei, ...