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Role of higher education for successful managers in the hospitality industry
(2011-07)
Scope and Method of Study:
Examination of the medical tourists motivational behavior and perception: A structural model
(2011-05)
Scope and Method of Study: The objectives of this study were to (1) examine the structural relationship of medical tourists motivational behavior and perception model; (2) assess the moderating effect of repeat visit on ...
Integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory
(2011-05)
Scope and Method of Study: The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive ...