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Now showing items 11-14 of 14
Social media and strategic communication: Attitudes and perceptions among college students
(2009-12)
Scope and Method of Study: Social media have been adopted from its inception by public relations, advertising and marketing practitioners as tools for communicating with strategic publics. Wright and Hinson (2009) have ...
Facebook Activity of Oklahoma Agritourism Operations
(2019-05-01)
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently market their operations and reach consumers far removed from agriculture. Social media serves a crucial role in tourism marketing; ...
U.S. Beef Producers' Current Use and Perceptions of Social Media as a Communications Tool
(Oklahoma State University, 2011-12-01)
The purpose of this nationwide study was to determine U.S. beef producers' current use and perceptions of social media as a communications tool. Participants in this study (n=498) were randomly selected from a population ...
Waiting to connect: In pursuit of belongingness and connectedness needs for girls through social network sites
(2020-05)
This qualitative study explored how young women pursue belongingness and connectedness needs through their use of social network sites and the other meanings they give to their activities. The study involved multiple ...