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Endorser effectiveness through direct mail literature
(1981-12)
Scope and Method of Study: The research of this project was an attitude study of the effectiveness of endorsements in direct mail literature. The study was stimulated by a desire to evaluate the role of endorsements in ...
Evaluation of technical quality circle team performance
(1990-07)
Scope and Method of Study: Quality circle team performance of a major energy company was analyzed for tangible savings for the years 1988 and 1989, to determine if quality circles in the technical/professional environment ...