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Breaking Bad at Denny�s: The Influence of Narrative Transportation on Brand Placement Effects in Antihero Television Shows
(2016-05-01)
With the proliferation of antihero protagonists on television, brand marketers are being presented with new opportunities to place brands in these types of programs. Since viewers develop connections with television ...
Biting the hand that feeds you: Employees' reactions to their own gossip about highly (un)supportive supervisors
(2016-07)
This dissertation delves into the largely unexamined phenomena of workplace gossip. Drawing from deonance theory (Folger, 1998, 2001), I seek to explain the moral implications of gossip for the gossiper, specifically in ...
Sociocultural factors that influence pre-service teachers' intentions to adopt computer-based instructional technology in Kenya
(2016-05)
Although the use of computer technology has transformed the modern society in an unprecedented way, its use has not been evenly adopted across the globe. Kenya is among the African countries where the use of technology in ...
On Unipotent Orbital Integrals for P-adic Groups
(2016-05-01)
In this thesis, we compute unipotent orbital integrals of spherical functions for $\text{SL}_2(F)$ where $F$ is a $p$-adic field.
Soil Characteristics and Ecosystem-level Effects of Woody Species Encroachment in Tallgrass Prairie
(2016-12-01)
Grasslands across the globe currently experience numerous threats resulting in lost ecosystem services and global biodiversity. In the North American Great Plains, it is estimated that as little as 1% of the historical ...
Relationship between school structure and collective student trust in teachers
(2016-05)
An awareness of the importance of trust as a cultural component of schools is growing among school administrators who seek to improve student outcomes; therefore, it is important to note that relatively little effort has ...
High-resolution Chemostratigraphy in the "mississippian Limestone" of North-central Oklahoma
(2016-07-01)
The �Mississippian Limestone� of the Mid-Continent United States is a complex and highly heterogeneous hydrocarbon play. Its heterogeneity is largely due to the mixed siliciclastic and carbonate nature of the Mid-Continent ...
Elucidation of the molecular mechanisms of foodborne human pathogen inactivation by cold atmospheric plasma through RNA-Seq analysis
(2016-07)
Foodborne human illness caused by pathogenic bacteria is a significant health and economic burden worldwide. Efficient food decontamination methods that do not alter food quality can greatly alleviate this burden. Cold ...