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Role of waiting in health care service quality
(1991-05)
Scope and Method of Study: The study was a randomized field experiment which examined the effects of uncertain waits versus certain waits in preprocess delays on the perceived service quality of emergency room patients. ...
Marketing liquor to minorities as compared to the white majority
(1991-08)
Scope and Method of Study: This study compared the marketing practices used to sell liquor in the minority communities as compared with the white majority community. Sample data was gather from a representative number of ...