Browsing OSU - Electronic Theses and Dissertations by Author "Rachjaibun, Nitta"

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    • Study of antecedents of e-relationship quality in hotel websites 

      Rachjaibun, Nitta (2007-05)
      Scope and Method of Study: The objectives of this study are (1) Identify significant antecedents of e-relationship quality; (2) Examine the relationship between the antecedents of e-relationship quality and e-loyalty; and ...