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Effects of a marketing strategies promotional mix on students attitudes toward Northern Oklahoma College.
(1999)
It was concluded that there existed differences among the factors of the promotional mix in terms of influencing prospective students' attitudes toward NOC. Promotional activities included in the personal selling factor ...
The concept of brand identity in relation to students' intent-to-persist.
(2001)
The partial correlation findings revealed that all the six brand identity attributes had a positive correlation with students' ratings of their academic and social integration. Amongst the student characteristics, gender, ...