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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...