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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)
Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...