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Effects of a marketing strategies promotional mix on students attitudes toward Northern Oklahoma College.
(1999)
It was concluded that there existed differences among the factors of the promotional mix in terms of influencing prospective students' attitudes toward NOC. Promotional activities included in the personal selling factor ...
Current and ideal professional roles of NCAA Division I-A sports information directors: Analysis and implications.
(1998)
The study garnered a 53 percent response rate $(n=187)$ from NCAA I-A members of the College Sports Information Directors of America. Based on their responses, practitioners were classified according to one of four role ...