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(Not so) Divine comedy: A content analysis of humorous political ads.
(2000)
The current study is a content analysis of 379 humorous political advertisements from 1952 to 1996 in every election level from civic to presidential. Percentages, Chi Square analyses and one-sample t-tests are employed ...
Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)
Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...