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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
The effects of technological distortion and visual "literacy" in political advertising /
(1997)
This research advances the argument that technology can be used to influence the meaning being drawn by the viewer from the video image. Although using technologically distorted images or not played little significance in ...