Search
Now showing items 1-2 of 2
Faculty Productivity and Carnegie Institutional Characteristics within AEJMC Programs
(Journalism & Mass Communication Educator, 2005-06-01)
This article reports the results of a content analysis of faculty vitae from eighteen ACEJMC programs drawn using stratified random sampling by Carnegie Classification. The findings indicate that faculty members differ by ...
One Hundred Years of Humor in American Advertising
(Journal of Macromarketing, 2005-06-01)
This study addresses a gap in the extensive scholarly literature on advertising humor by exploring advertisers’ uses of humor and explanations for its broad appeal as a message tactic throughout the previous century. The ...