Search
Now showing items 1-2 of 2
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
(2014-04-03)
This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid ...
Start with What You Have: A Leader’s Path to Innovation
(2018-10)
On his thirty-first day as the new CEO of Central Florida’s largest food bank, Dave Krepcho faced unprecedented challenges as a wave of devastating hurricanes pummeled the state. Floridians in 2004 were hit by Hurricanes ...