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Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding
(2014-11)
This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a ...
More than competition: exploring stakeholder identities at a grassroots cause-related sporting event
(2015-04-01)
The purpose of this paper is to (a) explore stakeholder identities of a grassroots cause-related sporting event; and (b) gain a better understanding of how identities are related to stakeholder development, support of the ...
Change is hard: overcoming barriers to service innovation
(2016-09-12)
Creating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem, however, often resist change. Adopting a new ...