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Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management
(Journal of Service Research, 2002-08-01)
This article develops a framework for assessing how marketing actions affect customers’lifetime value to the firm. The framework is organized around four critical actions that firms must take to effectively manage the asset ...
Revealing the potentiality for chaos in a public high school.
(2002)
The heuristic methodology utilized in this study is critiqued and study findings are related to the current literature. Implications and recommendations are made to educators and education reformers. Finally, suggestions ...
Hurricane Risk Information and Perceptions of Blogs
(2009)
Hurricanes have proven to be one of nature's deadliest forces, and they can cause irreplaceable damage to entire communities, infrastructure, and people's livelihood. As a hurricane approaches, it generates an immediate ...
Faculty Senate Index, 2006-2007
(The University of Oklahoma Faculty Senate, 2007)
Faculty Senate Index, 2004-2005
(The University of Oklahoma Faculty Senate, 2005)
Strategies in the formation of piano technique in elementary-level piano students: An exploration of teaching elementary-level technical concepts according to authors and teachers from 1925 to the present.
(2006)
In spite of the hundreds of books and articles written on the subject of piano technique throughout the 20th century, no consensus has been reached concerning the materials and procedures that should be used to teach basic ...
NON-NEWTONIAN POWER-LAW FLUID FLOW IN ECCENTRIC ANNULI: CFD SIMULATION AND EXPERIMENTAL STUDY
(2009)
Numerous publications have addressed the problems inherent to calculating wellbore hydraulics in eccentric annulus. The challenge of theoretical and numerical studies of fluid flow in an eccentric annulus is mainly due to ...
Mapping of multicapable and interdependent resource units in PERT/CPM networks.
(2000)
Globalization of business activities, deregulation of industries, and technological advances have greatly contributed to the increasing importance of project scheduling approaches in knowledge rich economy. In this new ...
Channel-Bed Degradation in Major Oklahoma Streams Arkansas River Part III of V (FHWA-07-06 2191)
(2007-12)
The purpose of this research is to analyze the flowline data and relate it to the degradation of the river bed at bridge locations in the river. This information may then be used to replace or rehabilitate those bridges ...
Dialog and dualism: A study of Lutheran theology applied to selected Buxtehude vocal cantatas.
(2006)
The objective of this document is to examine fundamental Lutheran theology derived from the concepts of Martin Luther as they are manifested in three selected cantatas of Dieterich Buxtehude (1637-1707). The theological ...