Browsing The University of Oklahoma by series "Vol. 5, No. 1"
Now showing items 1-2 of 2
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Hierarchical Approach to Corporate Advocacy: Corporate Advocacy as a Way of Guilt Redemption
(Kenneth Burke Society, 2008)Building on Burke's and Gramsci's hierarchical perspectives, this essay examines the hierarchical nature of corporate advocacy and presents corporate advocacy as an inevitable outgrowth of the power relationship between ... -
The "Chicago School" in the global community: concept explication for communication theories and practices
(Korean Society for Journalism and Communication Studies (KSJCS), 2008)This article advocates a theoretical grounding in "community" that not only has heuristic value in the social sciences, but that is particularly useful in building communication theory. This grounding is predicated on and ...