Browsing The University of Oklahoma by Author "Kaid, Lynda Lee,"
Now showing items 1-11 of 11
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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
Ballotti, R. John, Jr. (1997)Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ... -
An analysis of political bias in evening network news during the 1996 presidential campaigns.
Murphy, Janet Louise. (1998)This study consisted of two phases. The first phase submitted the data set to content analysis. Coders' analyses included visual and verbal content and overall media bias. The coders coded bias on a five-point scale from ... -
Effects of debate viewing and citizen discussion on political malaise.
Spiker, Julia Ann. (1998)The last Presidential election of the twentieth century is over; and, as the United States quickly approaches the next millennium, it is appropriate to examine the state of political attitudes. This study examines the state ... -
The interpersonal communication of racism: Racism and responses.
Harville, Barbara Ann. (2001)The focus of this dissertation is on racist messages as they are received and interpreted by ethnic group members and the on the structure of responses to those messages. Specifically the research questions addressed in ... -
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
O'geary, James Steven. (2000)Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ... -
(Not so) Divine comedy: A content analysis of humorous political ads.
Hunter, Karla M. (2000)The current study is a content analysis of 379 humorous political advertisements from 1952 to 1996 in every election level from civic to presidential. Percentages, Chi Square analyses and one-sample t-tests are employed ... -
(Re)engaging the other half of America in electoral politics :
Wells, Scott D. (2001)This dissertation outlines both qualitative and quantitative methods to address the underlying phenomenon. Specifically, 22 focus groups and 54 in-depth personal interviews were conducted to address the causes and solutions ... -
Sex and the political process: An analysis of sex stereotypes in 1998 senatorial and gubernatorial campaigns.
Robertson, Terry Alan. (2000)By triangulating quantitative content analysis of political ads and newspaper coverage with qualitative interviews of political candidates significant and interesting results are revealed concerning candidates, stereotypes, ... -
Through which channel, with what effect :
Gaddie, Kimberly Conrad. (2002)Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ... -
Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet.
Banwart, Mary Christine. (2002)Based on the results of the study, differences did emerge in the videostyles and webstyles of female and male candidates in 2000. For example, female candidate videostyle differed from male candidate videostyle in a more ... -
Women, politics, and power: The media's construction of First Lady Hillary Rodham Clinton.
Franklin, April I. (1999)From the beginning, their open political partnership was hotly discussed and debated in the media. Media attention and concern centered on Rodham Clinton's political power and influence. With her appointment to head the ...