When music festivals featuring both popular artists and more underground genres first appeared in the United States in the mid-twentieth century, they provided individuals with an opportunity to escape from reality and join a community of fellow music enthusiasts and admirers. These events, such as the Monterey International Pop Festival in 1967 and the original Woodstock Festival in 1969, influenced the entire North American music culture and moved the rock and alternative genres into mainstream attractions (A History of Music Festivals, 2013). American music festival culture has flourished since the millennium, with live concert ticket sales replacing much of the loss recorded music sales have experienced as digital music services gain popularity and dominance in the industry (Parker, 2013). Despite the overall enthusiasm for music festivals in the United States, there has been a rather noticeable concern among the most popular festivals that brings the relevant consciousness of the live event production industry into question: where are all the women?