Browsing by Subject "materialism"
Now showing items 1-2 of 2
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Frugal and the environmentally concerned: Who are they, what do they do, and how do you influence them?
(2009-12)Scope and Method of Study: Two important consumer segments are the environmentally concerned (EC) and the frugal. There is substantial research on EC consumers (e.g., Kilbourne and Pickett 2008), and they are important to ... -
Terminal materialism vs. instrumental materialism: Can materialism be beneficial?
(2009-12)Scope and Method of Study: Previous research has focused on the negative outcomes of materialism (e.g., Richins and Dawson 1992). This dissertation extends the work of Csikszentmihalyi and Rochberg-Halton (1978) to investigate ...