Browsing by Subject "magazine"
Now showing items 1-4 of 4
-
Alumni Attitudes Toward a Student-Produced Magazine: A Look at Brand Equity
(2019-05-01)Every organization and product represents a brand in the eyes of the consumers. Brands are existent only in the minds of consumers. Consumer perceptions of brands influence an organization and how they perform. Brand equity ... -
Perceptions of Interscholastic Equestrian Association Members Regarding the Take the Reins Magazine: a Readership Study
(Oklahoma State University, 2014-07-01)Guided by the uses and gratifications theory, the researcher sought to determine the Interscholastic Equestrian Association (IEA) members' self-reported readership behaviors and perceptions of the Take the Reins magazine. ... -
Sorghum Genome Sequencing by Methylation Filtration
(PLos Biology, 2005-01-04)Methylation filtration makes practical the sequencing of large genomes, such as those found in sorghum, by preferentially capturing functionally relevant sequences. -
Theory-Constitutive Metaphors, Similes, and Scientists' Narratives About Their Travel and/or Research Experience in Popular Science Articles: Examining Linguistic and Rhetorical Features
(2019-05-01)Among popular science publications, the most common type is the Popular Science Article (PSA). The main purpose of PSAs is to convey the necessary scientific content in the form accessible to non-specialists. They also ...