Browsing by Subject "loyalty"
Now showing items 1-5 of 5
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Brand Equity, Perceived Value and Revisit Intention in the Us Mid-priced Hotel Segment
(Oklahoma State University, 2004-12-01)The purpose of this study was to examine hotels' brand equity by measuring Aakers four dimensions including brand loyalty, perceived quality, brand awareness and brand association, and to investigate the relationships brand ... -
Comparative study of the influence of failure classes, failure severity, and the effectiveness of recovery effort on recovery satisfaction and consequent customer loyalty in the casual dining restaurant segment in the U.S.: An application of Justice Theory
(2007-12)Scope and Method of Study: The purpose of the study is to study the comparative effectiveness of recovery effort on recovery satisfaction and customer loyalty in terms of system failures and personnel failures in casual ... -
Determinants of Guest Loyalty for Upper-Upscale Hotels
(Oklahoma State University, 2006-07-01)The focus was to investigate the impact of prescribed determinants (perceived quality, perceived value, affect, trust, and satisfaction) on guest loyalty for upper-upscale hotels The sixth determinant, "membership program," ... -
Frontier apart: Identity, loyalty, and the coming of the Civil War on the Pacific Coast
(2014-07)The development of a Western identity, derivative and evolved from Northern, Midwestern, and Southern identities, played a significant role in determining the loyalty of the Pacific States on the eve of the Civil War. ... -
Honor, Loyalty, and Sacrifice
(2016-05-14)Three studies were conducted to investigate the potential relationship between honor ideology and loyalty to close others. Study 1 demonstrated strong correlational relationship between honor and concerns of morality ...