Browsing by Subject "internal branding"
Now showing items 1-2 of 2
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Exploratory investigation of downtown branding as an effective downtown revitalization strategy: Downtown business owners' perspectives
(2010-07)Scope and Method of Study: The viability of the downtown is closely related to the economic health of a community. Community administrators have explored various strategies to revitalize their downtowns, and a brand-oriented ... -
It's complicated: Exploring the co-creation of land-grant brand identity amongst faculty members at Oklahoma State University
(2021-05)Land-grant institutions (LGIs) are tasked with providing accessible education to the common man and improving their quality of life. This study examined faculty members' awareness, perceptions, and interpretations of the ...