Browsing by Subject "inoculation"
Now showing items 1-2 of 2
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Can Inoculation Withstand Multiple Attacks?: An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategies
(Communication Research, 2009-10-01)This investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted ... -
The Influence of Corporate Front-Group Stealth Campaigns
(Communication Research, 2007-02-01)This research examined corporate front-group stealth campaigns. An experiment was conducted to examine the influence of front-group stealth campaigns on a variety of measures. It was anticipated that corporate front-group ...