Browsing by Subject "green marketing"
Now showing items 1-2 of 2
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Predictors of purchase intention toward green apparel products in the U.S. and China
(2012-05)Scope and Method of Study: Despite the increase in interest of green apparel products, studies in the field of retail apparel regarding consumers intentions to purchase green apparel products have been especially scant. ... -
Role of emotion in consumers' intentions to select eco-friendly restaurants: Broadening and deepening the theory of planned behavior
(2012-05)Scope and Method of Study: Restaurants have incorporated eco-friendly business practices into their products and services following the green consumerism trend. Theoretical and empirical investigations regarding the formation ...