Browsing by Subject "frugality"
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Frugal and the environmentally concerned: Who are they, what do they do, and how do you influence them?
(2009-12)Scope and Method of Study: Two important consumer segments are the environmentally concerned (EC) and the frugal. There is substantial research on EC consumers (e.g., Kilbourne and Pickett 2008), and they are important to ...