Browsing by Subject "digital media"
Now showing items 1-2 of 2
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Communication channel preferences of digitally-engaged national swine registry members
(2023-05)Understanding membership preferences for communication channels is important to the success of any breed association. Although research has studied beef breed associations, there is a lack of research focusing on swine ... -
Technology Use and Information Preferences of Digitally Engaged American Quarter Horse Association Members
(Oklahoma State University, 2012-12-01)The purpose of this study was to assess AQHA members' preferences for obtaining equine industry information via digital media and give AQHA more knowledge about its digitally engaged membership, as it relates to members' ...