Browsing by Subject "destination image"
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Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri
(Oklahoma State University, 2011-05-01)Word-of-Mouth effect on products decision-making have been studied for over 40 years. However, the effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be investigated. ...