Browsing by Subject "customer equity"
Now showing items 1-2 of 2
-
Relationship, loyalty, and marketing - A correlation study of Taiwan hotel customers' perspectives
(2007-12)Scope and Method of Study: The purpose of the study was to validate customer equity theory by relating the marketing drivers to the generation of true customer loyalty among the patrons of a five-star hotel in Taipei, ... -
Study of market segmentation management in the hotel industry: A customer equity approach
(2009-07)Scope and Method of Study: The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel industry. In order to achieve the highest ...