Browsing by Subject "credibility"
Now showing items 1-2 of 2
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Fire Side Chats to TikTok Influencer Tags: The Evolution of White House Computer-Mediated Communication to Youngsters
(2023-05-12)This study aimed to analyze how young people understood emerging changes in White House communication, specifically that which utilized the collaboration of social media influencers. Convenience sampling was used to recruit ... -
New Product Pre-Announcements: Incumbent Reactions to Competitive Signals
(Oklahoma State University, 2007-05-01)The purpose of this study was to examine assess the effect of perceived hostility and perceived credibility in new product pre-announcement on strength and speed of response by incumbent competitive firms. Participants in ...