Browsing by Subject "consumer behavior"
Now showing items 1-8 of 8
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Aesthetic authenticity: Consummatory experience in the marketplace
(2011-07)Scope and Method of Study: A qualitative investigation of consumer understanding of differing constructs of authenticity. -
Effect of Information Displays on Cage-free and Organic Egg Sales: Evidence from Two Field Experiments
(Oklahoma State University, 2014-05-01)This research determines the effect of point-of-purchase informational displays on the difference in quantity and type of eggs purchased. Informative displays were introduced in two supermarkets and consumer purchasing ... -
Influence of Exterior Design Attributes on Consumer Preference for Electric Vehicles
(2019-07)What is the relationship between a product's design and acceptance of the product? We examine consumer preferences relative to the fast changing automotive industry to understand how the various physical design elements ... -
Influence of personal factors on clothing use practices
(2022-07)This research study examined how personal factors influence sustainable clothing use practices (wear, care, and repair) within the clothing consumption cycle as well as the potential influences of age and gender on sustainable ... -
Integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory
(2011-05)Scope and Method of Study: The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive ... -
Role of emotional attachment in co-production
(2009-07)Scope and Method of Study: Drawing from an exhaustive literature review, I find that coproduction which is the customer's hands-on participation in making an object and emotional attachment (EA) which reflects an emotional ... -
Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors
(2008-07)Scope and Method of Study: Theories of the self suggest that individuals are likely to strive towards maintaining or enhancing self-esteem. Such theories have implications for marketing and models of consumer decision-making. ... -
Three essays examining the effects of information on consumer response to contemporary agricultural production
(2014-05)Future agricultural innovation and increases in the food supply may be limited by consumer aversion to food technology and factors associated with the concentration of production. The ability of agricultural innovators and ...