Browsing by Subject "association"
Now showing items 1-1 of 1
-
Brand Equity, Perceived Value and Revisit Intention in the Us Mid-priced Hotel Segment
(Oklahoma State University, 2004-12-01)The purpose of this study was to examine hotels' brand equity by measuring Aakers four dimensions including brand loyalty, perceived quality, brand awareness and brand association, and to investigate the relationships brand ...