Browsing by Subject "apparel"
Now showing items 1-2 of 2
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Augmented Reality and Virtual Reality in apparel retailing: Examining retail strategies to enhance the customer experience
(Oklahoma State University, 2020-04-24)Augmented and Virtual Reality are both relatively new technologies, even more new to the apparel industry. These technologies allow users to put themselves in a virtual simulation that feels real. This research studies how ... -
Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors
(2008-07)Scope and Method of Study: Theories of the self suggest that individuals are likely to strive towards maintaining or enhancing self-esteem. Such theories have implications for marketing and models of consumer decision-making. ...