Browsing by Subject "Marketing"

Now showing items 1-11 of 11

    • Dynamic Uplift Modeling 

      Talluru, Gowtham (2017-12)
      In this thesis, a new approach to Uplift modeling which considers time dependent behavior of the customers is analyzed. Uplift modeling attempts to measure the impact of a treatment on an entity in a controlled experiment. ...

    • Graphic for Digital Signage 2017 

      Lee, Spencer (10/10/2017)
      Image for display on television screens in buildings across campus

    • Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach 

      Roben F. Lusch; Gene R. Laczniak (Journal of the Academy of Marketing Science, 1989-09-01)
      A method of futures research is used to empirically test a structure-conduct-performance (SCP) model in a marketing setting. It is proposed that within the macroenvironment there exist, varying levels of resource constraints ...

    • Missing The Mark(et): Financial Institutions’ Owned Media Towards Hispanics 

      Castillo Ramirez Rosales, Elizabeth (2021-08-05)
      This research studied the extent to which owned media of Oklahoma financial institutions, specifically the corporate website and Facebook pages, target the Hispanic market in their strategic communication. This study ...

    • President's Cabinet Report 2015 Q2 

      Jeff King
      This document updates the cabinet on the progress of the STLR program. It outlines infrastructure, student projects, training, marketing, and assessment.

    • President's Cabinet Report 2015 Q4 

      Jeff King
      This document updates the cabinet on the progress of the STLR program. It outlines infrastructure, student projects, training, marketing, and assessment.

    • President's Cabinet Report 2016 Q1 

      Jeff King
      This document updates the cabinet on the progress of the STLR program. It outlines infrastructure, student projects, training, marketing, and assessment. It also announces the first outside institution to adopt STLR, and ...

    • President's Cabinet Report 2016 Q2 

      Jeff King
      This document updates the cabinet on the progress of the STLR program. It outlines infrastructure, student projects, training, marketing, and assessment. It also describes the STLR Honor Cording Ceremony for student graduation.

    • President's Cabinet Report 2016 Q3 

      Jeff King
      This document describes the progress of STLR at the end of their first fiscal year, it also gives an overview of other institutions and their various stages of STLR implementation.

    • President's Cabinet Report 2017 Q3 

      Jeff King
      This document updates the cabinet on STLR activities. It updates on STLR marketing, STLR implementation at Tarleton State University, EEQ Cert, Illume data analytics regarding STLR, and STLR presentations.

    • STLR Tabling Events Instructions 

      Walvoord, Mark; Phillips, Jessica (6/6/2017)
      This document describes to STLR Student Ambassadors how to setup a table for promoting the Student Transformative Learning Record. An example picture is shown from a STLR table in the Nigh University Center (student center).