Browsing by Subject "Interactivity"
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The Aesthetic Value of Videogames: An Analysis of Interactivity, Gameplay, & Player Performance
(2018)In this dissertation, I set out to examine the artistic and aesthetic features of videogames as games. Ultimately, I argue that a complete understanding of the aesthetics of videogames requires a more robust account of the ... -
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...