Browsing by Subject "Expectancy Violations"
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MORE ATTRACTIVE THAN EXPECTED? EFFECTIVENESS OF THE EMBODIED VIRTUAL AGENT IN ONLINE SHOPPING RECOMMENDATION: MODERATION EFFECT OF CAPABILITY AND MEDIATION EFFECT OF TRUST
(2024-05-11)This study explores the growing field of Intelligent Virtual Agents (IVAs) in e-commerce, with a focus on embodied virtual agents (EVAs) that serve as virtual sales assistants. It examines how the physical attractiveness ...