Browsing by Subject "Crowdfunding"
Now showing items 1-4 of 4
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CRAFTING AN EFFECTIVE STORY: A NARRATIVE THEORY APPROACH TO ENTREPRENEURIAL FUNDRAISING IN CROWDFUNDING
(2017-05-12)The stories told by organizations have long played a critical role in furthering our understanding of organizational culture, the implementation of firm strategies, and the creation of new venture legitimacy. Recently, ... -
Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success
(2015-05)Crowdfunding has transformed the new venture financing process by expanding the possibilities for not only who can receive funding but also who can become a funder in new venture projects. Rewards-based crowdfunding ... -
ENTREPRENEURIAL RESOURCE ACQUISITION AT THE INTERSECTION OF SOCIAL INVESTING AND CROWDFUNDING
(2016)Crowdfunding – an open call on an internet platform for money – is becoming an important source of financial capital for entrepreneurs. Compared to traditional sources of financial capital, the phenomenon of crowdfunding ... -
SEEING IS BELIEVING: A VISUAL SOURCE CREDIBILITY PERSPECTIVE OF CROWDFUNDING PERFORMANCE
(2019)Crowdfunding campaigns increasingly utilize visual media in their funding appeals to potential backers. Prior research shows that inclusion of visual media positively relates to successful funding outcomes, yet what specific ...