Browsing by Subject "Communication in politics United States."
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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ... -
Late-night television talk shows and political comedy programs: A study of young voters' political experiences.
(2006)The information processing strategy active reflection was also examined to determine the mediation relationship between exposure and attention to late night television talk shows and political comedy programs and the outcome ...