Browsing by Subject "Business Administration, Marketing."
Now showing items 1-20 of 34
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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ... -
An application of marketing theory to health care :
(1983)This study focused on how consumers identify, evaluate, and select primary care physicians by examining when the idea of selecting a physician occurred; when the search actually began; the circumstances prompting the search; ... -
Assessing reverse logistics complexity: Conceptual model, scale development, and a case study.
(2007)Paper three represented a case study at one of the biggest computer wholesale distribution companies in the USA. Under conditions of anonymity, the reverse logistics program development and implementation was studied in ... -
Colonizing consumer culture: A semiotic analysis of the Korean advertising.
(1997)Jeans ads provide an excellent example of how Western consumer culture has influenced Korean advertising and raise the issue of cultural colonization. Essentially, jeans retain traces of their Americanness wherever they ... -
A comparison and classification of shopper strategy and activity pattern market segment solutions.
(1982)Markets appear to be too similar to be grouped in any meaningful way. The findings appear to support the contention that a similar set of shopper types can be found across markets. This suggests that corporate profitability ... -
The concept of brand identity in relation to students' intent-to-persist.
(2001)The partial correlation findings revealed that all the six brand identity attributes had a positive correlation with students' ratings of their academic and social integration. Amongst the student characteristics, gender, ... -
Current and ideal professional roles of NCAA Division I-A sports information directors: Analysis and implications.
(1998)The study garnered a 53 percent response rate $(n=187)$ from NCAA I-A members of the College Sports Information Directors of America. Based on their responses, practitioners were classified according to one of four role ... -
Effects of a marketing strategies promotional mix on students attitudes toward Northern Oklahoma College.
(1999)It was concluded that there existed differences among the factors of the promotional mix in terms of influencing prospective students' attitudes toward NOC. Promotional activities included in the personal selling factor ... -
The effects of technological distortion and visual "literacy" in political advertising /
(1997)This research advances the argument that technology can be used to influence the meaning being drawn by the viewer from the video image. Although using technologically distorted images or not played little significance in ... -
$elling $hakespeare: Cultural literacy/cultural capital .
(2000)The Shakespeare Industry is the meeting of the institutionalized Shakespeare with the forces of capitalism. The business of selling the works and name of the playwright is a centuries-old practice of which Shakespearean ... -
An Empirical Analysis of Retail Market Structure: Location, Competition, and Consumer Out-Shopping
(2020-07-30)In this dissertation, I examine the U.S. retail market structure (i.e., retail expenditure per household) across seven retail subsectors (i.e., nine lines of retail trade), using data of 735 metropolitan and micropolitan ... -
An examination into the nature of satisfaction formation in a continually delivered business service context.
(2006)The next two papers are empirical pieces that test different portions of the conceptual framework. Data for both papers were collected from the customers of third-party logistics (3PL) service providers via an online survey ... -
Impact of donor motivations and characteristics on giving to higher education.
(1997)All factors were deemed to be significant at the.05 level using Chi-Square and Discriminant analysis. The most significant motivation factors were that the donor valued higher education, the donor was satisfied with their ... -
Intermedia agenda-setting in the 2000 presidential campaign: The influence of candidates' websites on traditional news media.
(2002)In addition, the two path models indicated that candidate website agenda in the campaign initial phase had some significant direct agenda-setting impact on the public's agenda, and the agenda-setting impact persisted ... -
Internal drivers of external flexibility: A detailed analysis.
(2007)The second paper develops an assessment tool which managers can use to identify current levels of internal logistics flexibility and areas that need improvement. The internal logistics flexibility assessment tool (ILFAT) ... -
Internal marketing relationships in entrepreneurial direct selling organizations.
(1997)The model is tested in an entrepreneurial direct selling organization. Support is found for all of the quality of relationship paths in the model. Surprisingly, the traditional sales management relationship links were not ... -
An investigation into the determinants of retail store performance /
(1984)This study proceeds from the general assumption that the performance of a retail store can be explained, substantially, by the actions, behavior or patterns of conduct that a unit follows in adopting and adjusting to its ... -
An investigation of latitude models of service-encounter evaluation.
(1997)Recently, Zeithaml, Berry, and Parasuraman (1993) (ZBP) have proposed a "zone of tolerance" model of perceived service quality. Its fundamental propositions are that (1) the standard of comparison is a zone which is bounded ... -
Labor productivity :
(1982)In the confirmation process, four separate steps are taken. The reduced model based on six variables is utilized to find whether this model is consistent over three years, 1976, 1977 and 1978 in terms of R('2), bi value, ... -
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...