Browsing by Author "Zablah, Alex R."
Now showing items 1-8 of 8
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Ambiguity aversion in the front-end of innovation
Mohan, Mayoor (2013-05)There have been repeated appeals for further scientific inquiry into the early stages of innovation in the firm, referred to as the front-end of innovation. Currently, we lack a clear understanding of front-end decision-making ... -
Empirical investigation of challenge and hindrance appraisals of customer demands
Jung, Jin Ho (2015-12)My dissertation investigates how frontline employees (FLEs) assess and respond to demanding customers. The results provide normative recommendations for managers for the effective management of FLEs so as to reduce the ... -
Factors influencing consumers' warranty purchase: The role of goal orientation, individual mood, and framing
Abu Elsamen, Amjad Ahmad (2009-07)Scope and Method of Study: This dissertation investigated how decision framing and an individuals' mood and goal orientation interact to influence the decision to buy a car warranty. In the process, the psychometric ... -
Frugal and the environmentally concerned: Who are they, what do they do, and how do you influence them?
Wergin, Rand Eric (2009-12)Scope and Method of Study: Two important consumer segments are the environmentally concerned (EC) and the frugal. There is substantial research on EC consumers (e.g., Kilbourne and Pickett 2008), and they are important to ... -
Impact of customer expectations on service employees
Beverly, Harlan Titus (2015-12)This dissertation introduces the concept of customer expectations as a group-level construct impacting employee outcomes such as satisfaction and turnover. In addition, a new construct, Expectation Management Behaviors, ... -
Online community rituals
Bartholonew, Darrell Eugene (2012-05)Scope and Method of Study: The purpose of this research is to investigate online community rituals and the role that ritual experiences play in building and sustaining online communities. Specifically I explore: (1) What ... -
Role of emotional attachment in co-production
Jimenez Arevalo, Fernando Rafael (2009-07)Scope and Method of Study: Drawing from an exhaustive literature review, I find that coproduction which is the customer's hands-on participation in making an object and emotional attachment (EA) which reflects an emotional ... -
Storytelling by the sales force and its effect on personal selling and buyer-seller relationships
Gilliam, David A. (2011-05)Scope and Method of Study: Though often observed in the field, storytelling by the sales force in not widely studied in the marketing literature. Collection and analysis of data from interviews and field observation of ...